LAVAZZA SHANGHAI
THE BRIEF
Collaborating with Lavazza Italy we were commissioned with shooting stills and motion for the Lavazza flagship store in Shanghai, China. The brief was to communicate Italian dedication to coffee and food and produce authentic imagery that would resonate with the Chinese market.
THE EXECUTION
Setting up two concurrent sets over 2 weeks we captured still and motion material to create cinemagraphs for multiple products. This setup allowed us to capture twice as many shots, by using the same food styling team, preparation team and photography team.
THE RESULT
Classic European with a modern twist, bringing each photograph to life with motion to highlight key messages and ingredients.
